Email Follow-up
The problem
Leads go quiet during long sales cycles
A buyer downloads a spec sheet, then the approval process takes months. Without steady, useful follow-up, they forget who you are by the time they're ready to order.
Sound familiar?
- One email, then nothing
- One generic newsletter for everyone
- Past customers don't hear about your other products
- You can't see which emails or topics lead to orders
Our solution
Useful follow-up until they're ready, then a fast handoff
We write emails around what each buyer read and asked about, show them more of what you make, and send warm leads to sales with full context. A monthly report shows which topics turn into orders.
Capabilities
Long-cycle nurturing
Monthly emails for buyers who need months to decide.
Done-for-you emails
Written for your products and buyers. You approve.
Win-back campaigns
Bring quiet customers back, and introduce the rest of your products.
Sales handoff
Warm leads reach sales quickly, with context.
Monthly report
Leads and orders by topic, with next steps.
Long sales cycles
Follow-up for deals that take months
Most B2B purchases involve several people and months of sign-off. We plan follow-up around how your buyers decide.
What buyers need at each stage
Research
Learning about the problem.
We send: Helpful answers, no pitch.
Shortlist
Comparing suppliers.
We send: Proof: specs and examples.
Approve
Waiting on budget.
We send: Steady, low-pressure contact.
Buy
Ready to talk.
We send: A fast handoff to sales, with full history.
How we stay in touch
Email journeys
Emails based on what each person reads and asks.
Account signals
Know when a company is warming up.
Sales alignment
Clear rules for when sales follows up.
Where AI fits
AI helps draft variations and spot who is engaging. You approve everything that gets sent.
What you get
- Follow-up sequences by topic
- Win-back emails to past customers
- Sales alert rules
- Monthly report and review call
What we measure
- Replies and sales conversations
- Orders by topic
- Email engagement
- Leads handed to sales
We agree targets with you during discovery, based on your data and goals.
How the engagement runs
About our approach- 1
Discover
Map how your buyers decide and who's involved.
- 2
Strategize
Plan the sequences, topics, and timing.
- 3
Build
Write, set up, and send.
- 4
Optimize
Review results monthly and refine.
Questions
Won't this feel like spam?
No. Every email answers a question your buyers actually ask, or shows them a product that fits what they're working on. People can unsubscribe at any time.
Who writes the emails?
We do. You review and approve them before anything is sent.
How soon do we see results?
Follow-up to existing leads and past customers often gets replies within weeks.
Often paired with
Website Conversion
Turn the visitors search brings in into email subscribers and leads in your CRM.
CRM Cleanup
A clean CRM, and the buyer questions your sales and support teams have already written down.
Get more from what you already have.
Start with a free 30-minute call. You'll leave knowing what to fix first.