AI Search Visibility
The problem
Buyers research you everywhere, and AI is listening
A buyer asks an AI assistant, then checks your website, your social profiles, your brochures and spec sheets, review sites, and industry forums. AI answers are assembled from all of it. In an analysis of more than 200 million AI citations shared at SEO Week 2026, the large majority came from sources other than the brand's own website. If those sources are thin or inconsistent, a competitor gets the recommendation.
Sound familiar?
- AI assistants describe your company inaccurately, or not at all
- Competitors are named when buyers ask about your category
- Your website, social profiles, and collateral tell different stories
- Organic traffic is falling even where rankings haven't
Our solution
SEO first, then AI visibility on top
We work in the order that produces results. First, the SEO foundation: a site search engines and AI can crawl, render, and understand, which is why this service sits in the Foundational stage alongside Websites & SEO. Then we make sure AI systems describe you correctly, remove the technical barriers that stop them reading your site, restructure key content so it can be quoted, and build the third-party presence AI answers lean on. Every step is measured against a fixed set of buyer prompts.
Capabilities
AI visibility audit
A baseline of how ChatGPT, Gemini, Copilot, Perplexity, and Google AI Overviews answer the questions your buyers ask.
Brand accuracy & entities
One consistent set of company facts across your site, schema, profiles, and collateral.
Technical AI readiness
Crawl access, clean rendering, structured data, and freshness signals.
Answer-ready content
Key pages restructured so answers come first, terms are defined, and claims are sourced.
Off-site authority
Digital PR, expert commentary, review platforms, communities, and video: the sources AI answers cite most.
AI visibility reporting
Prompt tracking, citation share, accuracy, and AI-referred traffic in one view.
Where AI fits
This service is about how AI finds and describes you, not about generating content with AI. We use AI tools to test prompts and analyse answers at scale, but what moves visibility is human work: accurate facts, real expertise, useful content, and mentions you earn.
What you get
- AI visibility baseline across priority buyer prompts
- Brand fact sheet and entity map
- Technical readiness fixes and structured data
- Content restructuring plan for priority pages
- Off-site distribution and PR plan
What we measure
- Accuracy of how AI assistants describe you
- Share of citations for priority prompts
- Presence in non-branded category answers
- AI-referred sessions and conversions
We agree targets with you during discovery, based on your data and goals.
How the engagement runs
About our approach- 1
Discover
Test a fixed set of buyer prompts across AI assistants and audit every source they draw on.
- 2
Strategize
Prioritise prompts, fix the facts, and map the sources that matter.
- 3
Build
Technical fixes, content restructuring, and off-site distribution.
- 4
Optimize
Re-test monthly, trace every wrong or missing answer to its source, and adjust.
Questions
Is this different from SEO?
It depends on SEO. AI visibility is built on the same foundations, so if your SEO isn't solid we fix that first. The difference is that AI assistants pull individual passages and lean heavily on third-party sources, so the work extends well beyond your own website.
Can you guarantee we'll be recommended by ChatGPT?
No, and no one honestly can. AI answers vary between sessions and models. What we can do is improve the inputs those systems use, measure your visibility consistently, and show you how it changes.
How do you measure AI visibility?
We track a fixed set of prompts your buyers actually ask, across several AI assistants, and score whether you appear, how you're described, and which sources are cited. We combine that with AI-referred traffic and conversions from your analytics.
Often paired with
Websites & SEO
Marketing-first websites, and the written content that fills them, built to be found and to move visitors through every stage of the funnel.
Marketing Strategy & Consulting
Connect the marketing you already do to the data that should be driving it, and get a plan built from your own numbers.
Marketing Operations
Get full value from the tools and budget you already have, by auditing, consolidating, and connecting them so they actually run.
Your next stage of growth starts with a better strategy.
Start with a free consultation. We'll talk through your business, where things feel disconnected, and what to fix first. No pitch, no obligation.