Marketing Strategy & Consulting
The problem
Spending money and hoping it clicks
Most businesses aren't short on marketing activity. They're short on connection. Each initiative runs in its own lane, and the data that should drive decisions sits somewhere else, unused.
Sound familiar?
- You exhibit at the same trade show every year, but no one tracks how many of those leads became customers
- You keep posting on social media while your CRM already shows exactly who your best customers are
- You publish blog posts that never help search, because the site isn't built to be indexed or has no structured data
- No one can say which activities produce pipeline
Our solution
One plan, driven by your own data
We start with your commercial goals and the data you already have, then work backwards: who your best-fit buyers are, where they look for answers, and which activities actually move them. The output is a plan with priorities, owners, and measures, not a slide deck that sits in a folder.
Capabilities
Marketing audits
A structured review of channels, content, tools, data, and spend against your goals.
Competitive research
How competitors position, price, and acquire customers, and where the openings are.
Positioning & messaging
A clear value proposition and message hierarchy your whole team can use.
Customer journey mapping
Every stage from first touch to renewal, with the gaps and friction points identified.
Full-funnel planning
Awareness, demand capture, conversion, and retention planned as one system.
Go-to-market strategy
Launch plans for new products, markets, or segments with sequencing and targets.
Where AI fits
AI speeds up the research: summarising review sites, sales call notes, and competitor content at scale so we spend our time on judgement, not data collection. Every conclusion is checked by a strategist.
What you get
- Marketing audit report with prioritised findings
- Ideal customer profile and buying-committee map
- Positioning and messaging framework
- Customer journey map
- 12-month roadmap organised by stage
What we measure
- Pipeline contribution by channel
- Cost per qualified opportunity
- Win rate by segment
- Sales cycle length
We agree targets with you during discovery, based on your data and goals.
How the engagement runs
About our approach- 1
Discover
Stakeholder interviews, data review, competitor and customer research.
- 2
Strategize
Positioning, ideal customer, journey, and channel plan workshopped with your team.
- 3
Build
Roadmap, messaging toolkit, and briefs your team or ours can execute.
- 4
Optimize
Quarterly reviews to re-prioritise based on what the data shows.
Questions
How long does a strategy engagement take?
Most strategy engagements run four to eight weeks depending on the number of stakeholders, segments, and the state of your existing data. We agree the scope and timeline before we start.
Do you execute the strategy too?
Yes, if you want us to. Many clients move from strategy into ongoing work where we build and run the plan. Others hand the roadmap to their internal team, and we stay on for quarterly reviews.
What do you need from us?
Access to your analytics, CRM, and campaign data, a few hours of leadership time for interviews, and ideally conversations with a handful of customers and sales reps.
Often paired with
Websites & SEO
Marketing-first websites, and the written content that fills them, built to be found and to move visitors through every stage of the funnel.
Marketing Operations
Get full value from the tools and budget you already have, by auditing, consolidating, and connecting them so they actually run.
Lead Nurturing & Conversion
Long-cycle nurturing and conversion work that keeps buyers engaged for months and turns interest into booked business.
Your next stage of growth starts with a better strategy.
Start with a free consultation. We'll talk through your business, where things feel disconnected, and what to fix first. No pitch, no obligation.