The challenge
Scenario: the firm's website describes the company rather than the client's problem. Service pages are thin, proof is buried, and enquiries arrive with little context.
The strategy
Restructure the site around the questions buyers ask when shortlisting a firm, with dedicated service and industry pages and a qualifying enquiry form.
Implementation
- Information architecture and messaging framework
- Service, industry, and insight page templates
- Technical SEO and redirect plan
- Enquiry form with CRM integration
- GA4 conversion tracking
Visuals
Project visuals (screens, dashboards, diagrams) go here once approved.